Wednesday, June 17, 2009

been a long couple of months

and we apologize for being mostly absent. Show us you're still here! Email Lorna at ldoone @ torquerepress.com and get a chance for a free paperback copy of Other Magical Creatures, our BBA menage anthology about all manner of magical men and women!

Wednesday, June 3, 2009

Book Expo News

Hey y'all!

Larry and KIL Kenny returned from Book Expo America in New York relatively alive

They both had a lot to report.

Larry mainly wanted us all to know, as publishers, authors and readers of gay and lesbian romance, that a lot of people still don't know we're out there! They're interested in our genre, interested in our books and in our demographic, but they don't know where to go to find us.

As publishers, this means we need to focus on marketing through the industry specific places like Booklist and Publisher's Weekly, and start pounding the pavement with press releases.

But what can authors and readers do, you ask?

Kate reports that bookstores, conference and yes, libraries want authors to come and talk. They want readings, signings, and promo materials. These things don't have to cost a lot, or even cost anything, if a writer wants to do a reading. Book clubs want new experiences. Heck, one of our authors gave a reading at her garden society, for goodness' sake! But I don't have a book in print, you say? They want ebook authors, too. In fact, a lot of libraries are desperate for someone to come in and explain to their staff how ebooks work!

As a reader, you can do just as much to spread the word. Talk to people. Talk to librarians, local bookstores, and book clubs you might attend about gay romance. Tell them that a full 80% or more of the book market today is romance readers. Tell them that we do romance. The 2007 ebook market jumped from 1 million dollars to three million, according to an RWA survey. We estimate m/m romance is about one eighth of that. Booksellers and librarians need to know this! Terrified of outing yourself as a reader of m/m? Just make an anonymous suggestion at your local library and/or bookstore. Drop it in their suggestion box and run! We won't tell anyone.

We learned a lot more about how to set up a booth (don't be late, or everyone's trash ends up in your booth), how to market series and genres, and how to get people interested in ebooks, but the main thing we found out is that we're selling ourselves short, as a whole; readers, writers, and publishers.

So spread the word!

To Read KIL Kenny's blog post on what authors can do, go here!